Vocational Education - Sports Marketing

Vocational Education

·	6th Grade Keyboarding
·	7th Grade Computer Applications
·	8th Grade Computer Applications
·	Personal Finance
·	Career and Information Technology
·	Advanced Information Technology
·	Programming I
·	Programming II
·	Business Management and Communications
·	Accounting I
·	Personal and Business Law
·	Cisco Networking Academy I
·	Economics
·	Marketing I
·	Accounting II
·	Sports Marketing

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Elkhorn Public Schools

Business Curriculum

Vocational Education - Sports Marketing

Measuring Sponsorship Results

Potential Sponsorship
The learner will be able to give a potential sponsorship, discuss how pre-sponsorship levels of sales; attitudes and awareness could be measured to provide a point of comparison at the completion of the sponsorship.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Effectiveness of Sponsorship
The learner will be able to discuss the variables that could affect the accuracy of measuring the effectiveness of a sponsorship.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Value of Publicity
The learner will be able to give the different methods of assigning a monetary value to media coverage, follow an event in the media and determine the value of the publicity, television exposure, etc.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Sponsorship Evaluation
The learner will be able to conduct an intercept survey with fans to determine which companies that they can recall from corporate signage in a venue.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Measure Sponsorship Evaluation
The learner will be able to develop an instrument to measure sponsorship evaluation. Administer the survey at a sporting event.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

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Sponsorship Benefits

Sponsorship Benefits
The learner will be able to develop a list of possible sponsorship benefits or inventory items that could be offered to a potential sponsor.

Strand	Scope	Source
P Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Sampling Opportunities
The learner will be able to select a particular property to sponsor and develop an appropriate sampling opportunity.

Strand	Scope	Source
P Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Signage
The learner will be able to research the variety of signage available in sports.

Strand	Scope	Source
P Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Property Trademarks
The learner will be able to discuss ways to use the property trademarks to fully exploit the value of the sponsorship.

Strand	Scope	Source
P Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Mailing Lists
The learner will be able to devise a variety of methods of capturing information for a mailing list/data base at a sporting event.

Strand	Scope	Source
P Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

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Marketing Plan Basics

Elements of A Marketing Plan
The learner will be able to determine the common elements of the marketing plans that were analyzed and look for areas in need of improvement in terms of the format of the plans.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Goals of a Marketing Plan
The learner will be able to discuss characteristics of good or appropriate goals for a marketing plan.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Budget
The learner will be able to discuss various items that must be covered by a budget.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

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Sponsorship Sales

Sales Presentations
The learner will be able to select a potential partner/sponsor and do the research to prepare for a sales presentation.

Strand	Scope	Source
Problem Solving	Master	Elkhorn Public S chools(a) Nebraska Links to Learns BE 12.19

Sales Presentation
The learner will be able to make a sales presentation for an actual sponsorship opportunity.

Strand	Scope	Source
Sports...More Thank Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Business to Business Sales
The learner will be able to know what takes place in a business to business situation.

Strand	Scope	Source
Sports...More Thank Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Marketing Plan-Advertising

Master List
The learner will be able to create a master list identifying all of the available media in your market. This includes demographics, rate and contact information.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Strengths and Weaknesses
The learner will be able to identify strengths and weaknesses of master list.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Media
The learner will be able to identify the specific media outlets that would be appropriate for the marketing plan.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Positioning
The learner will be able to define positioning and explain whether a sports product can be positioned in the same manner as a traditional product.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Print Ads
The learner will be able to study print ads of variety of sports properties and identify the target market and promotional message.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Marketing Plan-Publicity

Publicity
The learner will be able to gather examples of publicity generated from specific events.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Sales/Promotional Tools
The learner will be able to evaluate the effectiveness as a sales/promotional tools.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

News Release
The learner will be able to obtain information from members of the media as to what will increase the chances of a press/news release getting media coverage.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Marketing Plan-Promotional Activities

Promotional Activities
The learner will be able to explain the benefits to an event of having promotional activities.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Promotional Activities
The learner will be able to provide examples of promotional and season long activities used by college/pros.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Marketing Plan-Public Relations

Public Relations Activities
The learner will be able to provide examples of public relations activities of sports teams and discuss the b benefits of such activities.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Cause Related Promotions
The learner will be able to provide examples of, and discuss the importance of, cause-related promotional activities.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Cause Related Activity
The learner will be able to develop a cause related promotional activity that could be done at your school or could be used as part of the marketing plan being developed.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Marketing Plan-Collateral Materials

Tickets
The learner will be able to design a ticket back, schedule card and/or schedule poster or any other pieces of collateral material suitable for the marketing plan.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Marketing Research

Surveys
The learner will be able to examine fan surveys used by collegiate or professional teams.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Research Goals
The learner will be able to list a variety of research goals and demonstrate how different research methods are appropriate for different goals.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Fan Profile
The learner will be able to list a variety of research goals and demonstrate how different research methods re appropriate for different goals.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Student Profile
The learner will be able to implement market research to develop a fan profile or a student profile at your high school.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Event Management

SWOT
The learner will be able to explain what SWOT is and use an actual event as an example.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.18

SWOT Analysis
The learner will be able to select a possible event and go through the SWOT process identifying the strengths, weaknesses, opportunities, and threats.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.18

Weaknesses and Threats
The learner will be able to discuss how weaknesses can be overcome and threats can be migrated.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.18

Sporting Events
The learner will be able to brainstorm what could be done at a sporting event to turn it into an entertainment event.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.18

Concession
The learner will be able to discuss the importance of concessions at an event from the perspective of fan satisfaction and as a revenue stream.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.18

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Fan Fun Events

Fan Fun
The learner will be able to observe various Fan Fun events at sporting events and analyze them to determine what makes a successful Fan Fun event.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Fan Fun Events
The learner will be able to develop possible Fan Fun events for a variety of sports.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Fan Fun Success
The learner will be able to develop a procedure for evaluating the success of Fan Fun events.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Entertainment

Entertainment Act
The learner will be able to determine which entertainment act would be the best purchase.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Specific Events
The learner will be able to create a pregame/post game/in game entertainment events for specific sports.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Licensing and Merchandising

Licensing
The learner will be able to read and discuss the sample licensing agreement found on page 327 "The Ultimate Guide To Sports Event Management and Marketing".

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.15

Line of Apparel
The learner will be able to develop a line of apparel using your current school logo, or develop a new one. Process should include identifying all costs as well as a supplier/vendor. this may also be done with specialty advertising items/premiums.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.15

Counterfeit Items
The learner will be able to discuss the problems created by counterfeit items.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.15

Product Endorser
The learner will be able to discuss the advantages and disadvantages of having an individual athlete as a product endorser.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.15

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Programs

Programs
The learner will be able to discuss the value of programs from both the fan satisfaction and revenue stream prospectives.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Game Programs
The learner will be able to compare and contrast a variety of competitive level programs.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Free Distribution
The learner will be able to discuss the pros and cons of free distribution of programs vs. selling programs.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Create A Program
The learner will be able to create a game day program for a specific game, sport, or event.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Ticket Sales

Ticket Sales
The learner will be able to discuss the importance of ticket sales and large crowds at sporting events.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Ticket Sales Brochure
The learner will be able to create a ticket sales brochure and sales campaign for a team.

Strand	Scope	Source
Sports...More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Sports on the Internet

Venue Description
The learner will be able to describe the perception of the venue as communicate by its web site.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Web Site
The learner will be able to list the top five components you would incorporate into a Web site for the team of your choice.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Revenue
The learner will be able to determine if you could generate revenue through a Web site developed for your school.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Generating Revenue
The learner will be able to determine if you could generate revenue on a college or professional Web site.

Strand	Scope	Source
Sports... More Than Just The Score	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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