Vocational Education - Marketing I

Vocational Education

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·	Advanced Information Technology
·	Programming I
·	Programming II
·	Business Management and Communications
·	Accounting I
·	Personal and Business Law
·	Cisco Networking Academy I
·	Economics
·	Marketing I
·	Accounting II
·	Sports Marketing

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Elkhorn Public Schools

Business Curriculum

Vocational Education - Marketing I

The World of Marketing

Define Marketing
The learner will be able to define marketing.

Strand	Scope	Source
Marketing is All Around Us	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Functions of Marketing
The learner will be able to identify the nine functions of marketing.

Strand	Scope	Source
Marketing is All Around Us	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Economic Utilities
The learner will be able to define economic utility and name the five economic utilities.

Strand	Scope	Source
Marketing is All Around Us	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Benefits of Marketing
The learner will be able to list the benefits of marketing.

Strand	Scope	Source
Marketing is All Around Us	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Studying Marketing
The learner will be able to discuss the reasons for studying marketing.

Strand	Scope	Source
Marketing is All Around Us	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Future Employment Trends
The learner will be able to describe the trend in future employment opportunities for those trained in marketing.

Strand	Scope	Source
Marketing is All Around Us	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Marketing Concepts
The learner will be able to state the marketing concept, distinguish customers from consumers.

Strand	Scope	Source
Basic Marketing Concepts	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Differences of Customers and Consumers
The learner will be able to explain why the difference of customers and consumers is important.

Strand	Scope	Source
Basic Marketing Concepts	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Value for Customers and Consumers
The learner will be able to describe what constitutes value for customers and consumers alike.

Strand	Scope	Source
Basic Marketing Concepts	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Four P's
The learner will be able to identify the four P's and define positioning.

Strand	Scope	Source
Basic Marketing Concepts	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Economics

Principles of a Free Enterprise System
The learner will be able to identify the basic principles of a free enterprise system.

Strand	Scope	Source
Our Free Enterprise System	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

Competition
The learner will be able to explain the role competition plays in such a system.

Strand	Scope	Source
Our Free Enterprise System	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

Profit
The learner will be able to discuss the importance of profit to free enterprise.

Strand	Scope	Source
Our Free Enterprise System	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

Economy
The learner will be able to explain what an economy is.

Strand	Scope	Source
World Economies	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

Factors of Production
The learner will be able to identify the factors of production necessary to create goods and services.

Strand	Scope	Source
World Economies	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

3 Economic Questions
The learner will be able to list the three basic economic questions that must be answered by all economies.

Strand	Scope	Source
World Economies	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

Economic Goals
The learner will be able to list the goals of any economy.

Strand	Scope	Source
World Economies 2	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

Measurements of Economy
The learner will be able to identify the various measurements used to analyze an economy.

Strand	Scope	Source
World Economies 2	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

Business Cycle
The learner will be able to describe the four phases of the business cycle.

Strand	Scope	Source
World Economies 2	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.6

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Business and International Marketing

What a Business is
The learner will be able to tell what a business is.

Strand	Scope	Source
Business and Social Responsibilities	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Marketing and Social Responsibility
The learner will be able to understand what marketing and social responsibilities are in a business.

Strand	Scope	Source
Business and Social Responsibilities	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Consumer Market
The learner will be able to understand what a consumer market is.

Strand	Scope	Source
Domestic Marketplace	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Industrial Marketplace
The learner will be able to understand who the industrial market is.

Strand	Scope	Source
Business and Social Responsibilities	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Why International Trade?
The learner will be able to understand why The US participates in global trade.

Strand	Scope	Source
The Global Marketplace	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Government Involvement
The learner will be able to identify International Trade Laws set by the government.

Strand	Scope	Source
Domestic Marketplace	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Business Involvement
The learner will be able to how US businesses trade with foreign countries.

Strand	Scope	Source
The Global Marketplace	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Selling

Know Your Product and Customer
The learner will be able to know how to determine customer needs and sell the product best suited for the customer.

Strand	Scope	Source
What is Selling?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Selling Careers
The learner will be able to distinguish if a career in selling is right for them.

Strand	Scope	Source
What is Selling?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Preapproach
The learner will be able to know the steps of a sale; preapproach, and apply these steps.

Strand	Scope	Source
The Sales Process	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Approach
The learner will be able to approach the customer using different techniques.

Strand	Scope	Source
The Sales Process	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Determine Needs
The learner will be able to determine the needs of the customer.

Strand	Scope	Source
Determine Needs and Product Presentation	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Product Presentation
The learner will be able to present the product to the potential buyer.

Strand	Scope	Source
Determine Needs and Product Presentation	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Understanding Objections
The learner will be able to understand objections, overcome the objections, and make the objection a selling point.

Strand	Scope	Source
Handling Customer Question and Objection	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Handling Objections
The learner will be able to identify the axis specific methods of handling objections.

Strand	Scope	Source
Handling Customer Question and Objection	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Closing The Sale
The learner will be able to close the sale.

Strand	Scope	Source
Closing the Sale and Follow Up	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Suggestion Selling
The learner will be able to suggest to the customer complimentary products to go with the item purchased.

Strand	Scope	Source
Closing the Sale and Follow Up	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

After Sale Activities
The learner will be able to build relationship marketing with customers, to keep them coming back.

Strand	Scope	Source
Closing the Sale and Follow Up	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Cash Register Operations
The learner will be able to recognize the key functions of cash registers.

Strand	Scope	Source
Math for Retail Sales	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Type of Sales Transactions
The learner will be able to describe the various sales transactions.

Strand	Scope	Source
Math for Retail Sales	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Promotion

The Role Of Promotion
The learner will be able to understand the concept of promotion.

Strand	Scope	Source
What is Promotion?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Advertising
The learner will be able to describe the characteristics of advertising.

Strand	Scope	Source
What is Promotion?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Publicity
The learner will be able to describe the role of publicity.

Strand	Scope	Source
What is Promotion?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Sales Promotions
The learner will be able to explain the characteristics of a sales promotion.

Strand	Scope	Source
What is Promotion?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Personal Selling
The learner will be able to explain the characteristics of Personal Selling.

Strand	Scope	Source
What is Promotion?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Promotional Mix
The learner will be able to describe the concept of promotional mix.

Strand	Scope	Source
What is Promotion?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Types of Media
The learner will be able to define media and explain the different types.

Strand	Scope	Source
Advertising Media	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Advertising
The learner will be able to explain the purpose of Advertising.

Strand	Scope	Source
Advertising Media	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Media Costs
The learner will be able to describe how various media rates are set.

Strand	Scope	Source
Advertising Media	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Promotional Media
The learner will be able to suggest some standards in Promotional Media.

Strand	Scope	Source
Advertising Media	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Advertising Agency
The learner will be able to understand Advertising Agencies help companies sell their products.

Strand	Scope	Source
Preparing Print Advertisements	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Development of Advertisements
The learner will be able to describe how ads are developed.

Strand	Scope	Source
Preparing Print Advertisements	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Headlines
The learner will be able to develop advertising headlines.

Strand	Scope	Source
Preparing Print Advertisements	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Copy
The learner will be able to prepare Advertising copy.

Strand	Scope	Source
Preparing Print Advertisements	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Illustration
The learner will be able to select Advertising illustrations.

Strand	Scope	Source
Preparing Print Advertisements	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Signature
The learner will be able to explain significance of a signature.

Strand	Scope	Source
Preparing Print Advertisements	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Visual Displays
The learner will be able to describe the steps used in designing and preparing displays.

Strand	Scope	Source
Preparing Print Advertisements	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Publicity and Public Relations
The learner will be able to describe the nature and scope of publicity and public relations.

Strand	Scope	Source
Publicity and Public Relations	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Audiences
The learner will be able to recognize the audiences for public relations.

Strand	Scope	Source
Publicity and Public Relations	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Public Relations Specialists
The learner will be able to understand what a public relations specialist does.

Strand	Scope	Source
Publicity and Public Relations	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Distribution

Distribution Basics
The learner will be able to understand the distribution basics.

Strand	Scope	Source
Channels of Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Consumer and Industrial Markets
The learner will be able to discuss the different channels of distribution for Consumer and industrial markets.

Strand	Scope	Source
Channels of Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Distribution Planning
The learner will be able to identify the key considerations in distribution planning.

Strand	Scope	Source
Channels of Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Foreign Marketing Distribution
The learner will be able to explain the challenges of Distribution Planning for Foreign Markets.

Strand	Scope	Source
Channels of Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Physical Distribution
The learner will be able to understand the nature and scope of physical distribution.

Strand	Scope	Source
Physical Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Transportation Services
The learner will be able to recognize the types of transportation.

Strand	Scope	Source
Physical Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Transportation Companies
The learner will be able to recognize transportation service companies.

Strand	Scope	Source
Physical Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Storage of Goods
The learner will be able to identify the various ways to store goods.

Strand	Scope	Source
Physical Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Distribution Planning
The learner will be able to discuss International Planning of Distribution in foreign markets.

Strand	Scope	Source
Physical Distribution	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Purchasing Calculations
The learner will be able to figure purchasing calculations.

Strand	Scope	Source
Purchasing and Distribution Math	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Merchandise Plan Calculations
The learner will be able to calculate merchandise.

Strand	Scope	Source
Purchasing and Distribution Math	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Stock Calculations
The learner will be able to calculate stock.

Strand	Scope	Source
Purchasing and Distribution Math	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Pricing

Price
The learner will be able to define price and explain the importance.

Strand	Scope	Source
Price Planning	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Goals of Pricing
The learner will be able to state the goals of pricing.

Strand	Scope	Source
Price Planning	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Market Factors Affecting Price
The learner will be able to recognize the market factors affecting prices.

Strand	Scope	Source
Price Planning	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Government Regulations
The learner will be able to recognize the government regulations affecting prices.

Strand	Scope	Source
Price Planning	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Basic Pricing Concepts
The learner will be able to apply the three basic pricing concepts.

Strand	Scope	Source
Pricing Strategies	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Pricing Policies
The learner will be able to describe the consequences of pricing policies.

Strand	Scope	Source
Pricing Strategies	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Product Life Cycle
The learner will be able to recognize the stages of the product life cycle.

Strand	Scope	Source
Pricing Strategies	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Pricing Techniques
The learner will be able to identify and apply the pricing techniques.

Strand	Scope	Source
Pricing Strategies	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Steps in Setting Price
The learner will be able to list the steps in setting prices.

Strand	Scope	Source
Pricing Strategies	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Profit vs. Markup
The learner will be able to calculate profit and markup and distinguish between the two.

Strand	Scope	Source
Pricing Math	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Calculations for Lowering Prices
The learner will be able to describe the general procedures for lowering prices.

Strand	Scope	Source
Pricing Math	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Discounts
The learner will be able to calculate various types of discounts.

Strand	Scope	Source
Pricing Math	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Marketing Information Management

Marketing Research
The learner will be able to discuss the importance of Marketing Research.

Strand	Scope	Source
Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Marketing Information Systems
The learner will be able to explain the functions of marketing information systems.

Strand	Scope	Source
Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Four Marketing Research Areas
The learner will be able to describe the four important areas of marketing research.

Strand	Scope	Source
Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Trends in Marketing Research
The learner will be able to identify the trends affecting marketing research.

Strand	Scope	Source
Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Limitations of Marketing Research
The learner will be able to explain the limitations of marketing research.

Strand	Scope	Source
Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Steps to Conducting Marketing Research
The learner will be able to describe the five steps in conducting marketing research.

Strand	Scope	Source
Conducting Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Primary and Secondary Data
The learner will be able to explain the difference between primary and secondary data.

Strand	Scope	Source
Conducting Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Collecting Data
The learner will be able to name the methods to collect primary and secondary data.

Strand	Scope	Source
Conducting Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Research Instrument
The learner will be able to write a research instrument.

Strand	Scope	Source
Conducting Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Computer Research
The learner will be able to describe the ways the computer is used in research.

Strand	Scope	Source
Conducting Marketing Research	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

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Product and Service Management

Product Planning
The learner will be able to define product planning.

Strand	Scope	Source
What is Product Planning?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Product Mix
The learner will be able to define product mix.

Strand	Scope	Source
What is Product Planning?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Product Mix Strategies
The learner will be able to describe product mix strategies.

Strand	Scope	Source
What is Product Planning?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Product Life Cycle
The learner will be able to define product life cycle.

Strand	Scope	Source
What is Product Planning?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Product Positioning
The learner will be able to explain the concept of product positioning.

Strand	Scope	Source
What is Product Planning?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Category Management
The learner will be able to describe the purpose of category management.

Strand	Scope	Source
What is Product Planning?	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Branding
The learner will be able to explain the nature and scope of branding.

Strand	Scope	Source
Branding, Packaging and Labeling	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Packaging
The learner will be able to list the principal functions of packaging.

Strand	Scope	Source
Branding, Packaging and Labeling	Master	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Labeling
The learner will be able to describe the main functions of labels.

Strand	Scope	Source
Branding, Packaging and Labeling	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Warranties
The learner will be able to distinguish the different types of warranties.

Strand	Scope	Source
Extended Product Features	Introduce	Elkhorn Public Schools(a) Nebraska Links to Learns BE 12.19

Consumer Laws and Agencies
The learner will be able to describes consumer responsibilities.

Strand	Scope	Source
Extended Product Features	Introduce	Elkhorn